We build the ad
Scroll-stopping video and image ads made for your trade and your service area. Written, designed and cut by us, in your colours, with your work in them.
Clicks don’t pay. Jobs do.
Plenty of tradies have run Facebook ads that got likes, clicks, even enquiries, and still no booked work. Usually the ad isn’t the problem. It’s what happens after someone taps it. We manage Meta ads for Australian tradies with the whole chain in mind: the ad, the call, and the callback.
Ten minutes · Straight answers · Quotes on the call
How it works
Your ads, your account, your control.
You approve it
Nothing runs until you've seen the ad and said yes. If it doesn't sound like you, we redo it until it does.
It runs from your ad account
Your Meta account, your page, your audience history. We manage the campaign inside it, and you keep the keys. Nothing is held hostage in someone else's account.
You control the spend
The ad budget sits in your account, paid by you, visible to you at all times. Turn it up, turn it down or pause it whenever you like.
No lock-in contracts, no guaranteed-results talk. Ads are an auction and no honest agency promises what they can’t control. What we control is the quality of the work, and that’s what the call is for.
The bundle
The ad makes it ring. Something answers.
An ad’s job ends the moment your phone rings. If you’re up a ladder or elbow-deep in a switchboard when it does, that caller rings the next tradie on the list, and the ad spend walked out with them.
That’s why we bundle the ads with a 24/7 receptionist: a dedicated number your phone quietly forwards to only when you can’t pick up. It answers professionally, takes the caller’s details and what they need, and texts it all to you straight away. You ring back at smoko with the job details already in hand.
Ads bring the calls · The receptionist catches them · You do the work
When you can’t answer
- 01Your phone rings out or you decline the call
- 02It forwards to your dedicated receptionist number
- 03The receptionist answers, takes the job details
- 04You get an instant text with name, number and the job
- 05You call back when your hands are free
Your existing number stays exactly as it is. Forwarding only kicks in when you don’t pick up.
Examples
The style of ad we make.
Spec ads we build to show the standard. These are demonstrations we made ourselves, not client campaigns and not client results.
Spec ad 01
Electrician
Vertical video · 9:16 · Coming soon
Spec ad 02
Plumber
Vertical video · 9:16 · Coming soon
Spec ad 03
Landscaper
Image carousel · 4:5 · Coming soon
Spec ad 04
Carpenter
Vertical video · 9:16 · Coming soon
Spec ad 05
Concreter
Image · 4:5 · Coming soon
Spec ad 06
Roofer
Vertical video · 9:16 · Coming soon
Placeholders for now. Finished spec ads are being cut and will appear here as they’re done.
Book a call
Ten minutes, no pitch deck.
Tell us your trade and your area. We’ll tell you straight whether Meta ads make sense for you, what we’d try first, and what it would cost. If it’s not a fit, we’ll say that too and save you the money.
Book a 10-minute call on WhatsApp or email spiro@northlightweb.com
Quotes happen on the call · Replies within a day